Wix has 250+ apps in its marketplace, ranging from CRM tools to Payment and Shipping.<\/p>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-1.png\" "\\"\\"")
<\/p>\n
WooCommerce has over 700 extensions grouped into ten categories, so you can easily choose the ones that interest you most.<\/p>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-2.png\" "\\"\\"")
<\/p>\n
Shopify is one of the most generous ecommerce platforms with their integrations offering. With 6800+\u00a0apps<\/a>\u00a0in its store, there\u2019s a lot you can cover.<\/p>\n Whether you\u2019re already using one of these platforms or looking to switch to a new one, scan their app marketplace. It gives you a good understanding of possible automations.<\/p>\n The ecommerce industry has\u00a07.9 million online retailers<\/a>, out of which 2.1 million are in the United States. And that\u2019s only B2C companies. It\u2019s a competitive market that\u00a0continues to grow<\/a>\u00a0while being the constant target of innovations.<\/p>\n Source:\u00a0Statista<\/a><\/em><\/p>\n So, keeping an eye on the industry trends and the market evolution can help you decide which automations you could consider prioritizing at some point.<\/p>\n Let\u2019s say you want to expand to a new market next year. You want to start shipping to Europe. You might need a whole new set of automated workflows that are GDPR compliant or make shipping easy and fast on the European continent.<\/p>\n After you correlate Step 1 with Step 2, it should be easier for you to decide on the automations that make the most sense to your ecommerce.<\/p>\n Now let\u2019s explore the three main ways to automate your ecommerce for fast growth.<\/p>\n Consumers shop in a\u00a0messy way<\/a>. Even if you have a well-defined buyer\u2019s journey, they still don\u2019t go from point A to point B in a straight line. You might attract them on Facebook, but make the sale through email a month later.<\/p>\n Source:\u00a0Think with Google<\/a><\/em><\/p>\n So your ecommerce business needs to be everywhere. And you might find it challenging to embrace multiple channels if you do things manually.<\/p>\n But marketing automation has proven to be successful in this area. About\u00a063% of companies<\/a>\u00a0that use marketing automation are outgrowing their competitors. And\u00a0it leads<\/a>\u00a0them to an average of 14.5% increase in sales productivity and a 12.2% cut in marketing expenses.<\/p>\n Marketers say<\/a>\u00a0that email marketing, social media, and analytics are some of the top areas to automate workflows.<\/p>\n Email marketing automation implies sending predefined emails to your target audience based on a trigger (e.g.: purchase, click) or event (e.g.: birthday). An automated email flow is different from a newsletter or a campaign because you set it up just once, and it\u2019s automatically launched every time the trigger sets off.<\/p>\n You can also personalize the flow based on your customer\u2019s action, but usually, you build it to address a specific group.<\/p>\n Out of various digital channels, email marketing is proving to be the most effective for ROI.<\/p>\n Source:\u00a0GetResponse<\/a><\/em><\/p>\n To set up your email flows, you need an email service provider, like MailChimp, Lemlist, or Sendinblue.<\/p>\n As an example, this is how a flow looks in Klaviy:<\/p>\n Email service providers usually integrate with the majority of ecommerce software providers, so it should be easy to align them. If they don\u2019t, you can use integration software such as Zapier or Alloy to connect your platforms.<\/p>\n Research tells us that\u00a058 percent<\/a>\u00a0of people stop doing business with a company because of poor customer experience. Creating automated emails gives you just the right opportunity to keep your customers engaged through proper communication. It will also\u00a0prove<\/a>\u00a0to be effective in nurturing leads and moving them through the sales funnel.<\/p>\n With over\u00a04.48 billion people<\/a>\u00a0using social media, ecommerce businesses have in their hands a great point of connection with their target audience. And we know that a user goes on\u00a06.6<\/a>\u00a0social media platforms monthly.<\/p>\n Source:\u00a0Pew Research Center<\/a><\/em><\/p>\n But we can all agree that managing six social media accounts can be pretty overwhelming and time-consuming. Posting content, keeping up with new trends, diving deep into the analytics \u2013 there\u2019s only so much a person can do.<\/p>\n Speed and originality are two key factors in having a successful social media presence. But unfortunately, more often than not, they\u2019re mutually exclusive.<\/p>\n That\u2019s why we\u2019ll take speed under the wings of social media automation.<\/p>\n By saving time on those repetitive tasks, you\u2019ll have more of it to engage in spontaneous conversations with followers and keep your online presence exciting and authentic.<\/p>\n So what exactly can you automate?<\/p>\n Multiple social media automation tools can help you take the weight off your shoulders from research to posting. Here are two examples:<\/p>\n You can tap into the advantages of conversational marketing using chatbots. By automating the 1:1 conversations with your customers, you make yourself available to them 24\/7.<\/p>\n Use their most common questions to create predefined answers that offer the support they expect from an online business. It is exactly what they want, your undivided attention.<\/p>\n All of us consume LinkedIn content in a completely different way than we do with Instagram. Each social media channel triggers a particular user behavior. That requires efficient scheduling, so your social media content reaches your audience at the right moment in the expected form. There are many great\u00a0scheduling tools<\/a>\u00a0available that can help you plan your posts and schedule them ahead of time, so you can smoothly integrate social media into your marketing campaigns.<\/p>\n The chatbots and scheduling examples make only the tip of the iceberg to help you get your head in the game. If these ideas have sparked your interest, you can take a look at this\u00a0comprehensive guide<\/a>\u00a0on how to automate social media marketing.<\/p>\n You might have your marketing data in silos. There\u2019s a little bit of everything in Google Analytics, Salesforce, Facebook Ads, Linkedin, Mailchimp, and so on.<\/p>\n But you want to have a complete overview of all key metrics across all your channels at any moment in time. However, manually capturing all this data can be a time-consuming task. Automating this process can speed it up and help you keep track of your performance in a more agile way.<\/p>\n A marketing analytics and business intelligence (BI) software can give your marketing tools a common ground. It\u2019s a platform that connects your apps, extracts the data you want to track, and gives you dynamic visualization capabilities, aka dashboards or interactive reports.<\/p>\n Source:\u00a0Improvado<\/a><\/em><\/p>\n It might be costly to use marketing analytics software, yet it\u2019s one of the main ways to increase your empathy towards your customers. You learn about their every step, start to recognize when they have doubts, where they take a step back, or at what point in their journey they search for more info.<\/p>\n And shortly you might find yourself asking more and more: \u201c What can I do to help my customer?\u201d. As marketers, we all strive to keep our customers close. Because there\u2019s no doubt that\u00a0customer loyalty pays off.<\/a><\/p>\n So the numbers you get every month should tell you a story about how your customers interact with your ecommerce business. It\u2019s hard to track the customer journey from their first visit on the website through sign-up and eventually a purchase if you don\u2019t connect these metrics.<\/p>\n A dashboard can help you visualize this journey and spot specific patterns, hiccups, or tactics that work best.<\/p>\n Source:\u00a0Zoho<\/a><\/em><\/p>\n Another way to get started with marketing analytics automation is to approach it gradually. If your goal is to ace your social media presence or have more clarity on the marketing attribution model, automate just those bits of analytics.<\/p>\n A marketing analytics report is not an endpoint; it\u2019s only the beginning of the conversation around the success and challenges of your business.<\/p>\n It\u2019s meant to take the uncertainty out of decision-making and help you recognize the next successful step.<\/p>\n Data-driven marketing is something that\u00a076% of marketers\u00a0<\/a>already do. In the top three of their objectives, we find increasing customer loyalty, boosting conversion rate, and optimizing the customer journey.<\/p>\n Source:\u00a0Ascend2<\/a><\/em><\/p>\n If collected systematically and adequately, data can give you an accurate picture of how your ecommerce business is doing.<\/p>\n Whether it\u2019s\u00a0customer feedback<\/a>, click-through rate (CTR), or the number of product returns, you can collect data at any point in the customer journey.<\/p>\n But that is both a blessing and a curse. Because while you\u2019re collecting a lot of valuable data, it also implies juggling a lot of balls.<\/p>\n Automating data collection comes with countless benefits. It cuts down the number of human errors, increases efficiency, reduces the paperwork and the costs related to it, and contributes to a seamless customer experience.<\/p>\n But where to start with data collection automation? We\u2019ll go into three main areas that ecommerce businesses find relevant.<\/p>\n Your ecommerce solves a problem your customers have: a skin problem, a heating problem, a comfort problem. Knowing your customers makes it easier for you to speak their language and help solve their issues with your product.<\/p>\n So what do you do to get to know them? You ask them about themselves and what interests them. And that\u2019s when you start collecting data.<\/p>\n For starters, use a form builder that you can easily personalize and connect to your already existing tools. Allow your data to travel across your apps to have a bird\u2019 eye view of your customers.<\/p>\n You want your customers to feel heard and valued. So asking them about their preferences or the industry they work in will help you create relevant content and\u00a0personalize their experience<\/a>.<\/p>\n Source:\u00a0Sailthru<\/a><\/em><\/p>\n Nine out of ten<\/a>\u00a0business leaders say that customer preferences are moving faster than ever before. Keeping your business aligned to what your customers want means having their constant input.<\/p>\n That might seem hard to do if you plan to hand customers paper surveys after they visit your shop. Or if you assigned a customer care agent to write to every client personally and ask about their experience.<\/p>\n Here are three easy ways to put in place an automated customer feedback system.<\/p>\n NPS<\/a>\u00a0asks your customers to rate how likely they are to recommend your business to someone else.<\/p>\n The final score will give you an idea of how your clients feel about the brand due to their customer experience.<\/p>\n You can add the NPS anywhere: website, emails, texts, etc.<\/p>\n Let\u2019s say a user visits your shop and keeps browsing but doesn\u2019t add anything to the cart. You might want to find out why. You can set up a chatbot that asks them if there\u2019s anything specific they\u2019re searching for and need help with.<\/p>\n Or, upon exiting the website, you could have a widget popping out to find out why the user ended their journey. Will they be back? Is it because they didn\u2019t find what they were looking for? Or maybe they need extra warming (a discount, a freebie, more info) before committing to you.<\/p>\n If they did buy your product and you want to know if they\u2019re pleased with your shop, include an in-app survey or use\u00a0Customer Satisfaction Score (CSAT)<\/a>\u00a0to learn about their overall buying experience. Asking for real-time feedback is valuable because it\u2019s mostly uncensored, it\u2019s warm and it\u2019s honest.<\/p>\n With these insights, you can target your audience better, improve your product and address your customers\u2019 objections.<\/p>\n Reviews and testimonials are some of the most effective ways to build trust with your audience. It adds credibility and shows how well your ecommerce walks the talk.<\/p>\n Source:\u00a0Orbit Media Studios<\/a><\/em><\/p>\n But only\u00a0about 50%<\/a>\u00a0of users leave a review monthly.<\/p>\n By automating the collection of social proof, you increase your chances of having your customers see your review request and respond to it. Especially if you\u00a0\u201cstrike at the magic moment.\u201d<\/a><\/p>\n What does that mean?<\/strong><\/p>\n It means not waiting for the perfect moment but giving your customers the chance to leave their reviews across multiple channels at different times.<\/p>\n Make it easy and fast for customers to share testimonials.<\/p>\n Source:\u00a0Oberlo<\/a><\/em><\/p>\n And after you\u2019ve collected a few, use\u00a0these best practices<\/a>\u00a0on how to add social proof to your website.<\/p>\n You can even take it a step further. Analyze the reviews and use your customers\u2019 language when you talk about your product. Address their uncertainties through valuable content. Speak their language.<\/p>\n Many businesses focus solely on automating their marketing operations to drive up conversion rates but fail to look at the ways to sustain the potential growth. If suddenly your orders jump up from 100 per month to 1000, that\u2019s great. Kudos to your marketing team! But you also need to make sure that the fulfillment process is ready for this kind of expansion.<\/p>\n Three out of 10 reasons\u00a0<\/a>people buy online have to do with fulfillment.<\/p>\n Source:\u00a0GWI<\/a><\/em><\/p>\n And regardless of your distribution model, be it dropshipping, in-house, or through 3rd party logistics companies, you should strive to have a flawless fulfillment workflow. Why? Because companies that manage to have an\u00a0order rate<\/a>\u00a0above 80% are more profitable than companies that have a rate below 60%.<\/p>\n And also because fast shipping, an easy delivery process, and ample product information\u00a0have a big say<\/a>\u00a0in client satisfaction.<\/p>\n So what\u2019s standing in the way of having a successful fulfillment process?<\/p>\n Human error.<\/p>\n It\u2019s the\u00a0number one reason<\/a>\u00a0why fulfillment often crumbles. And human errors are costly. So we turn to automation for answers.<\/p>\n![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-3.png\" "\\"\\"")
<\/p>\nStep 2. Look outside<\/h3>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-4.png\" "\\"\\"")
<\/p>\nMarketing automation<\/h2>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-5.jpg\" "\\"\\"")
<\/p>\nEmail marketing<\/h3>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-6.jpg\" "\\"\\"")
<\/p>\nHow to use email marketing automation?<\/h4>\n
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![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-7.png\" "\\"\\"")
<\/p>\nSocial Media<\/h3>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-8.png\" "\\"\\"")
<\/p>\nChatbots<\/h4>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-9.png\" "\\"\\"")
<\/p>\nScheduling<\/h4>\n
Analytics & Reporting<\/h3>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-10.png\" "\\"\\"")
<\/p>\n![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-11.jpg\" "\\"\\"")
<\/p>\nData collection<\/h2>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-12.png\" "\\"\\"")
<\/p>\nCollecting customer data<\/h3>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-13.png\" "\\"\\"")
<\/p>\n![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-14.png\" "\\"\\"")
<\/p>\nCollecting customer feedback<\/h3>\n
1. Net Promoter Score (NPS)<\/h4>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-15.jpg\" "\\"\\"")
<\/p>\n2. Real-time customer feedback<\/h4>\n
3. Collecting social proof<\/h4>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-16.png\" "\\"\\"")
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![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-17.jpg\" "\\"\\"")
<\/p>\nShipping & Fulfillment<\/h2>\n
![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-18.png\" "\\"\\"")
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![\"\"](\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/ecommerce-automation-19.png\" "\\"\\"")
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