As you scan through, think about your own content and keep this in mind.<\/p>\n
You may use any of these diagrams in your marketing<\/h2>\n
Would any of these diagrams improve an article you\u2019re working on?<\/strong><\/em><\/p>\n Feel free to use them. Please just cite the source and link to the original location of the image.<\/p>\n Need a quote to support the image?<\/strong><\/em><\/p>\n <\/a>I am happy to provide a quick contribution. Just\u00a0drop us a line\u00a0with a quick request.<\/p>\n The diagrams and charts in this section make content marketing concepts visual. Some are research, some are flow charts, others are simple tables that compare and contrast ideas.<\/p>\n This is one of many charts from our annual blogger survey. It shows the average investment of time in a single piece of content:<\/p>\n This is a more specific look at the same question. It shows how much time goes into which categories for a single piece of content for this blog.<\/p>\n Ultimately, content marketers do three things: create content, promote it and then measure results. Here is a top-view look at the funnel, showing how the three different promotion channels affect the funnel in different ways.<\/p>\n Search = Awareness<\/strong> Social media = Awareness and consideration<\/strong> Email marketing = Consideration<\/strong> Funnel stages can also be aligned with pages on a website. Here in one diagram, you can see which pages on a site align with the psychology of visitors on their path toward conversion.<\/p>\n Regardless of the traffic source, some visitors may subscribe, follow and link, which then helps power the next visit through email, social and search.<\/p>\n Eventually, a small percentage of visitors move through to the rest of the pages and a lead is born.<\/p>\n Traffic flows into websites through channels. Some require money (paid advertising) while others require time (content marketing). Some require ongoing activity (email and social) but SEO becomes a durable source of traffic over time. Together, they are the oars, sails and motors.<\/p>\n And of course, famous brands drive tons of direct traffic.<\/p>\n They require two different types of marketing. Understanding the difference unlocks quick insights into the types of content and calls to action that will work for any brand.<\/p>\n There are so many different content formats in digital marketing. Repurposing content is about moving the material from one format into another. This little chart shows all of the possible formats and triggers repurposing ideas.<\/p>\n Speaking of formats, video is one of the most powerful and versatile. Videos have different outcomes, depending on where they are and who views them. There are really three types of videos, each aligned with a different stage in the funnel. This little chart explains.<\/p>\n Regardless of the format, success of a piece of content depends on how well it\u2019s promoted. The best content doesn\u2019t win, the best promoted content wins.<\/p>\n This diagram shows the cycle of promotion, which starts with research, before the content goes live.<\/p>\n With a great headline, promotion is easy. With a bad (or boring) headline, promotion is almost impossible. The key is to understand that the reader of the headline does a split-second cost benefit analysis before they decide to click. This chart explains.<\/p>\n Actually a headline isn\u2019t one thing. It\u2019s different things in different places. In email it\u2019s a subject line. In search it\u2019s a title tag. On the page is an H1 header.<\/p>\n The \u201cheadline\u201d can be aligned with the opportunities of the location, depending on where it appears. This chart shows the various locations and success factors of each.<\/p>\n Zoom in or pan out. Cover the topic in detail with a long-form search-friendly post. Or stay high-level and cover a range of related items. Every topic in the universe can be organized on a fractal. You can find great ideas at any focal distance.<\/p>\n Some content makes a strong impact. Other content lasts a long time. Unfortunately, they\u2019re usually not the same piece.<\/p>\n This chart shows the quality and longevity of various types of content:<\/p>\n Before we called it \u201corganic influencer marketing\u201d we just called it content collaboration. The idea is to include others in your content, through contributor quotes, roundups and interviews. It improves the quality of the content, but also the traffic.<\/p>\n Even better than including influencers is including your audience. When you involve your actual prospects in the process of content creation (interviews, contributor quotes), the post is guaranteed to reach its target. This is known as zero-waste marketing.<\/p>\n The charts in this section explain some of the biggest (and trickiest) concepts in social media. Some are obvious, others might seem new.<\/p>\n There are definitely three kinds of social media posts. They are never equal thirds in a social stream, but all great social accounts include all three:<\/p>\n This chart shows the goals and the tools for each.<\/p>\n This chart is taken from a page in Mark Schaefer\u2019s\u00a0Marketing Rebellion<\/a>.<\/p>\n Mark didn\u2019t use the term \u201cNano Influencers.\u201d There\u2019s some debate on the use of that term. The idea is that\u00a0you can find influencers at all levels<\/a>, and that anyone can be an advocate within their own networks.<\/p>\n Which influencers and which channels determine the outcome of the program. Some collaborations lead to traffic, others do not. Some can drive registrations and leads, most don\u2019t.<\/p>\n This chart shows at a glance how different channels and formats support different marketing goals.<\/p>\n The \u201cLinks & authority\u201d column in the chart above is an SEO thing. The ranking potential of web pages is partly a function of the links to that website and webpage. This is often called Domain Authority (more on that topic\u00a0here<\/a>).<\/p>\n Influencers are critical to growing Domain Authority. Bloggers and editors create content, content often includes links. This chart shows how influencers, when combined with link-worthy content, lead to rankings.<\/p>\n The cost for mentions and endorsements from influencers varies across platforms. And it\u2019s gone up over time. Izea is an influencer marketing agency that has tracked these things since 2014.<\/p>\n This chart shows the costs of paid posts on Twitter, Facebook, blogs, Instagram and YouTube.<\/p>\n It should be obvious, but it\u2019s not. Websites link to dead social accounts all the time. More common is for a website to include social icons to a social network where they drop links, but don\u2019t listen or interact.<\/p>\n This simple diagram makes an important point: a site should only promote social networks when two criteria are met: they share content there consistently and they interact within that community.<\/p>\n Do a friend a favor and share this post and diagram. It\u2019s a simple tip for the composition in headshot photography that will help them look more professional. A quick tour through LinkedIn shows just how many accounts seem to miss this basic idea.<\/p>\n This set of visuals all relate to SEO. There are a lot of deep concepts related to search. It would be impossible to teach this topic without visuals. There are some of the most useful we\u2019ve created:<\/p>\n Every keyphrase indicates intent. And the strength of that intent varies widely. As searchers we are problem aware, some are solution aware, some are brand aware. In these moments we search for different phrases: KNOW, DO and GO.<\/p>\n If you need to explain SEO in ten seconds with one visual, this might be it. The two most important search ranking factors (and types of SEO) are authority and relevance. Of course, there\u2019s more to it, but this is 90% of the game.<\/p>\n Just as there are different search ranking factors, there are different types of SEOs.<\/p>\n It may be helpful to think of them as farmers, hunters and miners. Virtually every SEO specializes in one of these three aspects.<\/p>\n You don\u2019t have to be a full-time link builder to capture those quick wins. It\u2019s simply a matter of listening and outreach. The listening involves brand alert tools. The outreach is just a simple request to turn that mention into a link.<\/p>\n All the best SEOs follow this basic flowchart. It\u2019s called\u00a0link reclamation<\/a>\u00a0and it\u2019s a close cousin to PR.<\/p>\n It\u2019s not helpful to target a phrase if no one is searching for it. It\u2019s also not helpful to target a phrase that you have no chance of ranking for. There are really three criteria for selecting keyphrases. This Venn diagram makes that clear at a glance.<\/p>\n This is also about keyphrases and competition. Don\u2019t enter a race if you have no chance of winning. More credible websites have exponentially more authority and have a chance of ranking for more competitive phrases.<\/p>\n The trick to winning is to know your own level of authority and then target keyphrases accordingly. This chart explains one of the most important, but least understood aspects of digital marketing.<\/p>\n There\u2019s a shortcut in keyphrase research that can help anyone focus on the realistic phrases quickly. It\u2019s to first understand that longer, more specific phrases are less popular, but also far less competitive. That means that you can often win with a lower domain authority just by targeting longer keyphrases.<\/p>\n Not all links are created equal. Smart SEOs and link building agencies understand link equity. They can estimate the value of a link (actual or potential) very quickly. It\u2019s a skill that requires a complete view of both the source and the target.<\/p>\n Here are seven factors that determine the SEO value of every link on the internet.<\/p>\n If a page has sufficient authority, but still isn\u2019t ranking, it\u2019s usually a problem of relevance. In other words, the page isn\u2019t sufficiently focused on the phrase.<\/p>\n By simply using the \u201cfind\u201d feature of the browser, you can quickly see if a page uses any phrase, and if so, where. We do this all the time during conversations about content and search. It often shows content gaps in seconds.<\/p>\n Beyond authority and relevance, there is another important search ranking factor: what visitors do after they click on a search result.<\/p>\n This is often referred to as the short or long click, also known as low or high dwell time. This chart makes that\u00a0concept visual<\/a>:<\/p>\n Finally, the big picture. A lot of marketers are worried about their rankings. But rankings aren\u2019t everything. It\u2019s really the rankings AND the click through rate that determine traffic. And click through rates have been on a steady decline for years.<\/p>\n Why? Because organic search rankings have been pushed down by SERP features (images, maps, videos, products, people also ask boxes) reducing the likelihood that a searcher will even see a high ranking page.<\/p>\n Take a look at a side-by-side comparison for a single keyphrase over many years. The difference is dramatic.<\/p>\n Email is such a powerful and important channel. Once a visitor subscribes, they\u2019ve given you permission to connect with them directly. No more giant tech company (Facebook, Google, Twitter) in the middle.<\/p>\n But email marketers often miss the little things that make a big difference.<\/p>\n Here are a few diagrams that explain these quick hits fast.<\/p>\n There\u2019s the sender name, the subject line and the preheader text. These are the main factors in the open rates for email, aside from timing and deliverability.<\/p>\n Improving these three elements cost no money and takes very little time. Still, lots of email marketers fail at the basics. Compare the difference:<\/p>\n Here\u2019s another simple trick. The mobile inbox may truncate subject lines after as few as 45 characters. With this in mind, make sure to include the most compelling or emotional words at the beginning of the subject line, in the first five words.<\/p>\n If the recipient doesn\u2019t see the benefits, they\u2019re unlikely to tap to open.<\/p>\n The battle to win or lose your next subscriber is fought in the sign up box. If you email signup box includes the three P\u2019s, you\u2019re likely to much higher conversion rates and faster list growth.<\/p>\n The diagram shows a signup box with all three P\u2019s.<\/p>\n The analytics in your ESP (email service provider) only go so far. To connect the dots to website traffic, you\u2019ll need to add campaign tracking code using a\u00a0URL builder<\/a>.<\/p>\n Once the tracking codes are in place, you\u2019ll be able to see the post-click date (traffic, engagement and conversion metrics) from that email. Very handy.<\/p>\n These diagrams explain some of the most important web design and usability concepts, including conversion, which is the ultimate goal in digital marketing.<\/p>\n The percentage of visitors who take action on a website is called the conversion rate. There are a lot of factors. Ultimately, the visitor\u2019s motivation must be greater than the friction.<\/p>\n This chart shows those opposing forces, clarity and confusion, and the goal of the website.<\/p>\n Getting the visitor to that goal requires that you first know their information needs (questions) and that you satisfy them by meeting their expectations (answers).<\/p>\n Next the page needs to give them reasons to believe those answers (evidence) without which the page is just a pile of unsupported marketing claims. Finally, give a clear path to conversion (action)<\/p>\n Here is that framework in one handy chart.<\/p>\n Every visit to every page starts with the same question: am I in the right place?<\/p>\n Some home pages answer that question fast. Others do not.<\/p>\n This little comparison chart shows some of the ways in which homepage design can be clear or confusing. Spot the differences? They impact both search rankings and visitor engagement.<\/p>\n Once they\u2019ve clicked deeper and landed on a service page, it\u2019s time to sell. The best service pages emulate a sales conversation. They use answers, evidence and calls to action, but there\u2019s more to it. Does the page show the people? Is it optimized to rank? Are the visuals supportive or stocky?<\/p>\n Here\u2019s an entire checklist for service pages in one diagram.<\/p>\n The testimonial is great effective supportive evidence for any marketing message. But there are a lot of ways to use them, some good, some not as good.<\/p>\n After 20 years of building websites, here\u2019s what we\u2019ve learned. Testimonials that include logos, headlines and pictures are more compelling. As a bonus, look for testimonials that\u00a0include keywords<\/a>. Good for SEO!<\/p>\n Every page has a visual hierarchy, whether it was intentionally designed or not. And color is one powerful way to guide the eyes through a page. Visual contrast is visual prominence. Colors on the opposite sides of the color wheel (known as complementary colors) have the strongest contrast.<\/p>\n Designers can leverage this contrast to draw attention to key messages or calls to action.<\/p>\n Beyond color, there are other factors that determine where the visitor looks. Position, size, whitespace and movement are all opportunities to align the prominence of elements with the priority of messages.<\/p>\n Which features are standard on websites? Which are just common conventions? A little research revealed the elements that are most and least common, from search boxes to slide shows.<\/p>\n Faces do two things: they are magnets for visitors\u2019 attention and they humanize the website. When placed near a call to action, these forces combine in a way that can improve the click through rate to the contact form.<\/p>\n This diagram makes that difference obvious:<\/p>\n Our final collection of marketing diagrams are all about measurement. Analytics can be a daunting topic for readers. Visuals help the tips flow right into the brains and skills of the reader. The complex becomes simple.<\/p>\n It\u2019s all about Javascript and cookies. Once you understand that, you understand the limits, the issues and a lot of the inaccuracies of Google Analytics. This little chart explains.<\/p>\n By default, Google Analytics tracks pageviews. Page loads, Javascript fires, hit is recorded. But what about all of those non-pageview interactions? Like tabs and dropdowns? They aren\u2019t recorded without a bit \u201cEvent tracking,\u201d usually set up using Google Tag Manager.<\/p>\n Here\u2019s a list of non-pageview interactions that aren\u2019t typically recorded in Google Analytics.<\/p>\n Reporting vs. analysis. There\u2019s a big difference. Reports don\u2019t affect your marketing. Only actions do.<\/p>\n So the best marketers use Analytics to find insights and test hypotheses. Analytics is a decision support tool, not just a set of pretty charts. If you aren\u2019t using it to make decisions, you\u2019re doing it wrong.<\/p>\n Analytics isn\u2019t the only source of insights.<\/p>\n There\u2019s more to life than Google Analytics. It\u2019s actually just one of many possible research methods. Here are a few examples:<\/p>\n Here is a chart of user research methods, showing a dozen of the options.<\/p>\n Ever wondered what a good bounce rate is? We looked at 500+ Google Analytics accounts and found the answer. The average bounce rate for websites is 61%<\/p>\n If you look closer at the traffic sources, you\u2019ll see some variance. Organic traffic has the lowest average bounce rate. Referral traffic has the highest.<\/p>\n Bounce rates also vary across industries. Marketing and media are the highest.<\/p>\n This isn\u2019t surprising since those sites often have articles and blogs. Visitors to articles often have very narrow intent. They came just to read that article. They\u2019re less likely to visit other pages.<\/p>\n We\u2019ll wrap up the section of Analytics diagrams with this one. It\u2019s an example of how Analytics insights can be applied for better marketing outcomes.<\/p>\n Different pages have different opportunities. Those opportunities are all waiting to be discovered in every Analytics account. This chart is a summary of\u00a0a content marketing audit framework<\/a>, one that is powered by Analytics and focused on results.<\/p>\n I love writing. So many marketers love writing. A lot of content marketers are trained journalists.<\/p>\n But we all have to admit, visuals are amazingly powerful. They have some big advantages over text.<\/p>\n
\nContent Marketing Diagrams<\/h2>\n
1. How long does it take to write a blog post?<\/h3>\n
![\"How](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2021\/10\/3-How-long-does-it-take-to-write-a-typical-blog-post_-%E2%80%A6-Just-over-4-hours.jpg\" "\\"\\"")
<\/p>\n2. Time required to create a long-form search optimized article<\/h3>\n
![\"breakdown](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/11\/time-breakdown-1024x513.jpg\" "\\"\\"")
<\/p>\n3. Content promotion channels and the funnel<\/h3>\n
\nGoogle is a discovery engine. High rankings for a relevant phrase can have a dramatic impact on awareness.<\/p>\n
\nSocial media also increases awareness, since it makes you visible to friends of friends. When they interact with the content, it indicates stronger connection and consideration.<\/p>\n
\nEmail signup requires a higher level of trust. But when they subscribe, you can reach them consistently. You\u2019ve moved beyond simple awareness and toward greater consideration and action.<\/p>\n![\"content-development-chart-diagram\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/content-development-chart-diagram.jpg\" "\\"\\"")
<\/p>\n4. How content aligns with website pages<\/h3>\n
![\"How](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/funnel.jpg\" "\\"\\"")
<\/p>\n5. The virtuous cycle of blog traffic \u2026and eventual demand<\/h3>\n
![\"search-social-email\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/search-social-email.jpg\" "\\"\\"")
<\/p>\n6. Website traffic sources<\/h3>\n
![\"website-traffic-sources-oars-motors-sails-02\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/website-traffic-sources-oars-motors-sails-02.jpg\" "\\"\\"")
<\/p>\n7. Two types of offerings: transactional and consultative<\/h3>\n
![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/transactional-vs-consultative-process-1.jpg\" "\\"\\""){kind=spacer}
<\/p>\n8. The Periodic Table of Content<\/h3>\n
![\"periodic](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/11\/periodic-table2.jpg\" "\\"\\"")
<\/p>\n9. The three types of marketing videos<\/h3>\n
![\"types-of-marketing-videos-chart\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/11\/types-of-marketing-videos-chart.jpg\" "\\"\\"")
<\/p>\n10. The content marketing promotion cycle<\/h3>\n
![\"content-promotion-cycle\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/05\/content-promotion-cycle.jpg\" "\\"\\"")
<\/p>\n11. What happens when a potential visitor sees your headline?<\/h3>\n
![\"cost-benefit](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/06\/cost-benefit.jpg\" "\\"\\"")
<\/p>\n12. What and where is a headline in digital marketing?<\/h3>\n
![\"headline-chart\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/04\/headline-chart.jpg\" "\\"\\"")
<\/p>\n13. Topics and focal distance<\/h3>\n
![\"topics-focal-distance\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/topics-focal-distance.jpg\" "\\"\\"")
<\/p>\n14. Content quality and longevity<\/h3>\n
\n
\nFace-to-face interaction is ideal, forming the strongest connections and building the greatest trust. Text is sadly the weakest format at conveying tone and nuance.<\/li>\n
\nSome last just for that moment, passing in real-time. Social posts are visible for hours or days. Search optimized articles may be visible for months or years.<\/li>\n<\/ul>\n![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2022\/01\/Quality-over-Longetivity.jpg\" "\\"\\"")
<\/p>\n15. Solo, lonely blogger vs collaborative marketer<\/h3>\n
![\"The](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/The-Traffic-Benefits-of-Collaborative-Content-Marketing.jpg\" "\\"\\"")
<\/p>\n16. Post and pray vs Zero waste marketing<\/h3>\n
![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/zero-waste-marketing.jpg\" "\\"\\"")
<\/p>\nSocial Media and Influencer Marketing Diagrams<\/h2>\n
17. The social media \u201cRule of Thirds\u201d<\/h3>\n
\n
![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/01\/the-rule-of-thirds.jpg\" "\\"\\"")
<\/p>\n18. The five types of influencers<\/h3>\n
![\"the](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/07\/influencer-types.jpg\" "\\"\\"")
<\/p>\n19. Influencer marketing strategy: formats and outcomes<\/h3>\n
![\"influencer](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/07\/influencer-formats-1024x709.jpg\" "\\"\\"")
<\/p>\n20. How influencers affect search engine rankings<\/h3>\n
![\"how-influencers-afffect-search\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/01\/how-influencers-afffect-search.jpg\" "\\"\\"")
<\/p>\n21. Costs for paid influencer marketing<\/h3>\n
![\"influencer-marketing-costs\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/06\/influencer-marketing-costs.jpg\" "\\"\\"")
<\/p>\n22. Should you add that social media icon to your site?<\/h3>\n
![\"social](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/07\/OMS-Blog_SocialMediaIntegration_01.jpg\" "\\"\\"")
<\/p>\n23. Profile picture best practices<\/h3>\n
![\"profile](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/07\/initech-2.jpg\" "\\"\\"")
<\/p>\nSearch Engine Optimization Diagrams<\/h2>\n
24. The three types of keyphrases<\/h3>\n
![\"3](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/07\/keyphrase-types-chart1.jpg\" "\\"\\"")
<\/p>\n25. The two main search ranking factors<\/h3>\n
![\"seo-basics-rank\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/06\/rank.jpg\" "\\"\\""){kind=icon}
<\/p>\n26. The three types of SEOs<\/h3>\n
\n
![\"3](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/10\/seo-img-01.jpg\" "\\"\\"")
<\/p>\n27. Link reclamation flowchart<\/h3>\n
![\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/08\/mention-flow.jpg\" "\\"\\"")
<\/p>\n28. Three criteria for selecting keyphrases<\/h3>\n
![\"hree](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/venn.jpg\" "\\"\\"")
<\/p>\n29. The Domain Authority power curve<\/h3>\n
![\"domain](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2016\/06\/da-power-curve.jpg\" "\\"\\"")
<\/p>\n30. Domain Authority and keyphrase length<\/h3>\n
![\"domain](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/da-keyphrase.jpg\" "\\"\\"")
<\/p>\n31. What\u2019s that link worth?<\/h3>\n
![\"seo-link-value-chart\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/01\/seo-link-value-chart.jpg\" "\\"\\"")
<\/p>\n32. The Control + F Test (finding instances of keyphrases<\/h3>\n
![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/09\/blog-optimization-control-f.png\" "\\"\\"")
<\/p>\n33. User interaction signals and rankings: Short vs. long clicks<\/h3>\n
\n
![\"search-click-pogosticking\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/06\/search-click-pogosticking.jpg\" "\\"\\"")
<\/p>\n34. The biggest trend in SEO<\/h3>\n
![\"biggest-seo-trend-2015-2019\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/03\/biggest-seo-trend-2015-2019.png\" "\\"\\"")
<\/p>\nEmail Marketing Diagrams<\/h2>\n
35. The three main factors in email open rates<\/h3>\n
![\"maximizing_open_rates\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/maximizing_open_rates.png\" "\\"\\"")
<\/p>\n36. Optimizing email subject lines for the mobile inbox<\/h3>\n
![\"mobile-headlines\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2019\/04\/mobile-headlines.png\" "\\"\\"")
<\/p>\n37. Email signup calls to action<\/h3>\n
\n
\nThe signup form is clearly visible (top of the blog, sticky footer, popup window)<\/li>\n
\nIt indicates the topic of the newsletter and gives them a reason to subscribe. It says more than \u201csign up for updates\u201d<\/li>\n
\nThere\u2019s evidence that others have taken this action before. That could mean the size of a list or a mini-testimonial of a happy subscriber.<\/li>\n<\/ul>\n![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/07\/Build-Strong-Castles.jpg\" "\\"\\"")
<\/p>\n38. Email engagement vs website engagement<\/h3>\n
![\"email](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/02\/reports.jpg\" "\\"\\"")
<\/p>\nWeb Design and UX Diagrams<\/h2>\n
39. The psychology of conversion<\/h3>\n
![\"increase-conversion-rate-frictionblog\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/01\/increase-conversion-rate-frictionblog.png\" "\\"\\"")
<\/p>\n40. Guiding visitors from answers to action<\/h3>\n
![\"Conversion-Guide-chart0\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/01\/Conversion-Guide-chart0.png\" "\\"\\"")
<\/p>\n41. Homepage design: quick communication with descriptive labels<\/h3>\n
![\"stellas](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/08\/header-text.png\" "\\"\\"")
<\/p>\n42. Service page design: the 13-point checklist<\/h3>\n
![\"checklist-anatomy-service-page\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/06\/checklist-anatomy-service-page.jpg\" "\\"\\"")
<\/p>\n43. The anatomy of a great testimonial<\/h3>\n
![\"testimonial](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/01\/testimonial.jpg\" "\\"\\"")
<\/p>\n44. Color and visual prominence<\/h3>\n
![\"color](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2014\/07\/graphic3.jpg\" "\\"\\"")
<\/p>\n45. The laws of visual hierarchy<\/h3>\n
![\"laws](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/03\/laws-visual-hierarchy.jpg\" "\\"\\"")
<\/p>\n46. Web design standards<\/h3>\n
![\"web-design-standards\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/06\/web-design-standards.jpg\" "\\"\\"")
<\/p>\n47. Making calls to action personal<\/h3>\n
![\"ask-me-anything\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/03\/ask-me-anything.png\" "\\"\\"")
<\/p>\nGoogle Analytics Diagrams<\/h2>\n
48. How Google Analytics works<\/h3>\n
![\"How](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/06\/How-GA-Works.jpg\" "\\"\\"")
<\/p>\n49. Clicks that don\u2019t count in Google Analytics<\/h3>\n
![\"\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2018\/12\/16-Clicks-GoogleAnalyics.jpg\" "\\"\\"")
<\/p>\n50. How to make marketing decisions using data<\/h3>\n
![\"1-impactful](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/04\/1-impactful-actions.jpg\" "\\"\\"")
<\/p>\n51. Sources (and quality) of marketing insights<\/h3>\n
\n
![\"marketing](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/04\/marketing-data-quality-graph.jpg\" "\\"\\"")
<\/p>\n52. The 12 types of marketing research methods<\/h3>\n
\n
![\"5-landscape](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/04\/5-landscape-of-user-research-methods.jpg\" "\\"\\"")
<\/p>\n53. Average bounce rate of websites (by traffic source)<\/h3>\n
![\"bounce-by-traffic-source\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/02\/bounce-by-traffic-source.jpg\" "\\"\\"")
<\/p>\n54. Average bounce rate of websites (by industry)<\/h3>\n
![\"bounce-rate-by-industry\"](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2020\/02\/bounce-rate-by-industry.jpg\" "\\"\\"")
<\/p>\n55. A data-driven content marketing audit<\/h3>\n
![\"content](\"https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/10\/audit-actions.jpg\" "\\"\\"")
<\/p>\nThe Power of Visuals<\/h2>\n