{"id":5085,"date":"2022-08-14T10:31:18","date_gmt":"2022-08-14T10:31:18","guid":{"rendered":"https:\/\/bluecoral.vn\/?p=5085"},"modified":"2022-08-15T09:06:28","modified_gmt":"2022-08-15T09:06:28","slug":"seo-myths-to-leave-behind-in-2022","status":"publish","type":"post","link":"https:\/\/bluecoral.vn\/vn\/seo-myths-to-leave-behind-in-2022\/","title":{"rendered":"SEO myths to leave behind in 2022"},"content":{"rendered":"<p>Things can become complicated when trying to separate SEO myth from actuality. If you don&#8217;t know what you&#8217;re dealing with, it&#8217;s simple to get lost in the sea of information available. Even more so as time passes and new algorithm improvements are made available.<br \/>\nIt doesn&#8217;t have to be that way at all, which is a blessing. We want to assist you in sorting out the truth from fiction when it comes to SEO statistics as you start the new year. In order to avoid bringing any SEO misconceptions into the new year in 2021, let&#8217;s explore the realm of search engine optimization.<\/p>\n<p>After finishing this article, you should not only be aware of some of the most prevalent SEO myths but also have a fair knowledge of how SEO functions. As a result, any subsequent SEO myth you hear will be obvious either right away or at the very least after some investigation. So let&#8217;s dive into it now, without further ado.<\/p>\n<h2>1. SEO is dead<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5086 size-full\" src=\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1.png\" alt=\"\" width=\"1439\" height=\"491\" title=\"\" srcset=\"https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1.png 1439w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1-300x102.png 300w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1-1024x349.png 1024w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1-768x262.png 768w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-1-20x7.png 20w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/p>\n<p>A bend in the road is not the end of the road unless you fail to make the turn. When it comes to SEO, this couldn\u2019t get any truer. The SEO myth that search engine optimization doesn\u2019t work anymore arises from the fact that search engines regularly launch algorithm updates.<\/p>\n<p>Just because the algorithm has changed doesn\u2019t mean that SEO won\u2019t work. It simply means you need to update your\u00a0<a href=\"https:\/\/www.webdew.com\/blog\/on-page-seo?utm_source=orbitmedia.com&amp;utm_medium=linkbuilding&amp;utm_campaign=seo&amp;utm_term=SEO%20Strategy&amp;utm_content=free\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>. Once you\u2019ve upgraded your strategy, you\u2019re likely to start seeing results again. Remember that this is a continuous process and requires you to keep your SEO skills up to date constantly.<\/p>\n<p>So don\u2019t buy into the \u2018SEO is dead\u2019 talk because it\u2019s one of the most common SEO myths that will seriously hinder you from getting started. A well-thought-out successful SEO strategy will help you reap dividends down the line, especially if you continuously implement it along with some excellent\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/content-creation-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">content creation tips<\/a>\u00a0to help boost your rankings overall.<\/p>\n<h2>2. You need to submit your site to Google to rank<\/h2>\n<p>Not only is this SEO myth downright false, but believing it at this point is just silly. Let\u2019s take a look at how Google ranks websites. It\u2019s probably quite different than you imagined.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5087 size-full\" src=\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-2.png\" alt=\"\" width=\"661\" height=\"214\" title=\"\" srcset=\"https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-2.png 661w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-2-300x97.png 300w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-2-20x6.png 20w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/p>\n<p>Web crawlers are bots that Google essentially uses to locate and index sites. They browse the web and are usually employed by most search engines for web indexing so that sites can appear in search engine rankings and results.<\/p>\n<h2>3. You should focus more on quantity than quality of links<\/h2>\n<p>This is one of those myths that was once true but no longer holds water. While it was once true that all you needed when it came to links was a large quantity of them, this is no longer the case. Today it matters less how many links you have and more about the quality of those links.<\/p>\n<p>Links today are like votes of confidence so making sure they\u2019re to and from reputable websites with relevant content is more important than just having a large number of links. Focus on the quality of the backlinks you\u2019re building and you should be alright.<\/p>\n<h2>4. Duplicate content is fine<\/h2>\n<p>While you might not be penalized for duplicate content, it doesn\u2019t benefit you in any way. So, for the most part, avoid such content because it won\u2019t boost your google ranking in any way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5088 size-full\" src=\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-3.png\" alt=\"\" width=\"1024\" height=\"910\" title=\"\" srcset=\"https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-3.png 1024w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-3-300x267.png 300w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-3-768x683.png 768w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-3-20x18.png 20w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Source:\u00a0<a href=\"https:\/\/backlinko.com\/hub\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a><\/em><\/p>\n<p>Now keep in mind that your organic rankings can be harmed because search engines will divide authority between the copies and this dilutes your Google rankings. Your crawl budget is also wasted because the same content has to be crawled twice and normally, this could have been used for other web pages. Further, your backlinks will also drop as a result of your content being duplicated.<\/p>\n<p>The Panda algorithm update also focuses on getting rid of sites that duplicate or plagiarize content. As ranking algorithms get smarter, it\u2019s more and more unlikely to rank higher with content that isn\u2019t original.<\/p>\n<h2>5. Meta keywords are super important<\/h2>\n<p>This is one of those SEO myths that was once true but is no longer relevant due to overuse and abuse. So what exactly is a meta keyword? Meta keywords are a type of meta tag that appears in the HTML code of a Web page. It\u2019s used to help tell search engines what the topic of the page is.<\/p>\n<p>However, as you can probably guess, people began to stuff every possible imaginable keyword that was relevant in order to bump up their rankings. So to solve this keyword stuffing problem, Google decided that meta keywords would be rendered useless.<\/p>\n<p>While Yahoo and other search engines may still index meta keywords, they carry so little weight that they\u2019re practically useless. Google and Bing don\u2019t even use them anymore. So they\u2019re not super important and not an area you should spend any time on. If anything at all, you might want to spend some time understanding how to do\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/how-to-research-keywords-tips\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a>.<\/p>\n<h2>6. SEO is a one-time project<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5089 size-full\" src=\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-4.png\" alt=\"\" width=\"1024\" height=\"647\" title=\"\" srcset=\"https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-4.png 1024w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-4-300x190.png 300w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-4-768x485.png 768w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-4-20x13.png 20w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The idea that SEO is a one-time project is more of a mindset and ignorance problem. Many businesses have heard that they need SEO and are open to implementing it; however, they think SEO is a one-time gig that they can pay someone to do, and that\u2019s the end of it.<\/p>\n<p>The reality is far from it. SEO is like the gym, you won\u2019t get ripped with just one day of training. What you need is constant, continuous work. You should be focusing on SEO right from when you decide to build a website all the way to updating and tweaking it long after your site has been up. You need to proactively implement the latest trends, techniques and follow new updates to stay on top of things.<\/p>\n<p>While initially, an<a href=\"https:\/\/www.orbitmedia.com\/blog\/technical-seo-checklist\/\" target=\"_blank\" rel=\"noopener\">\u00a0SEO best practices checklist<\/a>\u00a0can help you get started, you also need to be actively following your results and making necessary changes. There\u2019s nothing worse than assuming you can make a one-time investment and hoping it will pay off. While you can\u2019t be perfect, the continuous process of improvement should keep you ahead of the competition, and you can always optimize the areas where you need work as you go.<\/p>\n<h2>7. Page speed is not a factor<\/h2>\n<p>It makes sense that page speed matters because if your page takes too long to load, it could make people who are tired of waiting leave and head to your competitor with better page speed instead. Not to mention that it can be incredibly frustrating to be stuck on a site with slow load speed.<\/p>\n<p>You can learn more about page speed and core web vitals\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/core-web-vitals\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h2>8. The more pages, the better<\/h2>\n<p>Google has officially stated through its spokesperson that there is no link between the number of pages and search results. Search engines have come a long way and are far more intelligent today than they were just a few years ago. So today, old SEO myths just aren\u2019t true; instead, what matters is the quality of the content you\u2019re producing.<\/p>\n<p>Instead of creating multiple pages, focus on creating quality content that brings value to your readers. Google will take care of the rest because if your content is really valuable it\u2019s likely to make an impression and drive traffic to your site. Remember, quality over quantity is a great SEO strategy every single time.<\/p>\n<h2>9. Social media channels improve your rankings<\/h2>\n<p>Social media channels help but not directly. They may not make an impact on your rankings; however, they can still be enormously helpful in building a brand image and growing your follower base.<\/p>\n<p>Further, as your social media presence grows, you generate credibility among your followers with every content piece, blog post, and video you post. This can be instrumental in driving traffic to your website.<\/p>\n<p>So while it is an SEO myth that social media channels improve your rankings in the search results, it\u2019s still something you should consider because of the added benefits it brings.<\/p>\n<h2>10. SEO is for rankings only<\/h2>\n<p>When people think about SEO strategy to rank for a keyword, they forget that most people don\u2019t just click the top position only. Several people will type a bunch of different keywords related to what they want to search for. It\u2019s very uncommon that everyone will type the exact same keywords.<\/p>\n<p>So, you want to appear in one of the top positions for a number of keywords. Don\u2019t fall for the common SEO myths around aiming to rank in the top for just a single keyword. Keep this in mind while doing\u00a0<a href=\"https:\/\/www.howtowriteseo.com\/seo\/keyword-research\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a>\u00a0for your SEO strategy.<\/p>\n<h2>11. Link-building is not relevant for SEO<\/h2>\n<p>When it comes to myths, the most significant SEO myths abound in the area of link building. Some people are afraid to build more links than absolutely necessary because they feel that more links will take traffic away from their sites. But in fact, what it does is make you look like a great source of credibility especially to your target audience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5090 size-full\" src=\"http:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-5.png\" alt=\"\" width=\"1024\" height=\"768\" title=\"\" srcset=\"https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-5.png 1024w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-5-300x225.png 300w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-5-768x576.png 768w, https:\/\/bluecoral.vn\/wp-content\/uploads\/2022\/08\/seo-myths-5-20x15.png 20w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><em>Source:\u00a0<a href=\"https:\/\/mediaberry.io\/2-tier-link-building-strategy\/\" target=\"_blank\" rel=\"noopener\">Mediaberry<\/a><\/em><\/p>\n<p>Another link-building SEO myth is that you should build as many links as possible because there\u2019s no such thing as too many links. The truth is when it comes to link building in your blog post, what matters is how many quality backlinks you can build and have\u00a0<a href=\"https:\/\/blog.replug.io\/seo-friendly-urls\/\" target=\"_blank\" rel=\"noopener\">SEO friendly URLs<\/a>. Focus on quality even with internal links and links to other sites, and you\u2019re bound to see improvement in your search results and\u00a0<a href=\"https:\/\/respona.com\/blog\/how-to-rank-higher-on-google\/\" target=\"_blank\" rel=\"noopener\">rank higher on Google<\/a>.<\/p>\n<h2>12. There is only one way to implement SEO<\/h2>\n<p>When it comes to implementing SEO, most people have so many misconceptions. The predominant one is a fixed set of wrong and right things you can do in the SEO process.<\/p>\n<p>But SEO is not just about high keyword density, link building, crawlability or any one of these things alone. It\u2019s all of them and there\u2019s no hard and fast rule. The SEO process involves doing what works best for you and that can be unique to your domain. SEO for blogs may be quite different from\u00a0<a href=\"https:\/\/www.orbitmedia.com\/blog\/video-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">SEO for video content<\/a>. So if it\u2019s high keyword density, quality backlinks, page speed, or any other number of factors, SEO can involve all of them and there are so many ways to utilize them.<\/p>\n<p>At the end of the day, it\u2019s all about finding an SEO strategy that works for you and avoiding any SEO myth you may have heard because what works for someone may not work for you. Experiment, try new strategies and don\u2019t be afraid of search penalties. Chances are you\u2019re going to have to keep updating what the best SEO practices are because they keep changing.<\/p>\n<h2>Busting the SEO myths \u2013 Once and for all<\/h2>\n<p>By now, you should have a clear idea about how SEO really works. Most people will still have misconceptions about SEO and you will hear them from time to time. Don\u2019t rely too much on them and do your own research. Find out what works for you and keep changing.<\/p>\n<p>Learn as you go and don\u2019t be afraid to try new SEO strategies when old ones no longer seem to be working. At the end of the day, trial and error is better than never trying at all. Who knows, you might even discover something that works so well for you that it makes all the difference going forward.<\/p>\n<p>Finally, while it might be tempting to fall back into old patterns of thinking that SEO is dying as updates come and go, remember that it\u2019s a journey and continuously reassessing your performance is probably the best way to stay on top of things.<\/p>\n<p>Now, what are you waiting for? Go start optimizing!<\/p>\n<p><em>Article by Mark Quadros of Orbit Media<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Things can become complicated when trying to separate SEO myth from actuality. If you don&#8217;t know what you&#8217;re dealing with, it&#8217;s simple to get lost in the sea of information available. Even more so as time passes and new algorithm improvements are made available. It doesn&#8217;t have to be that way at all, which is [&hellip;]<\/p>","protected":false},"author":3,"featured_media":5089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/posts\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":3,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/posts\/5085\/revisions"}],"predecessor-version":[{"id":5204,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/posts\/5085\/revisions\/5204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/media\/5089"}],"wp:attachment":[{"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/media?parent=5085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/categories?post=5085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluecoral.vn\/vn\/wp-json\/wp\/v2\/tags?post=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}